Analyst Project

Boat Sales - Analysis Report



Introduction

As a data analyst at Nearly New Nautical, your team is gearing up to create a weekly newsletter tailored for boat owners. This newsletter serves a dual purpose: to assist sellers in boosting the visibility of their used boats and to keep them informed about market trends.


For cleaning steps, you can access my github.

1.Overall

Website had 1.4 million of Views last 7 days

In total, about 10k boats was listed from 47 countries and 902 manufacturers.


2.Boat Type

In terms of the total number of views, it is evident that Motor Yachts claim the largest share, representing over one-third of the total views, specifically 36%. Following closely behind are Sport Boats, accounting for 26% of the views, and Cabin Boats with 16%.

It's worth noting that across all five groups of views, Motor Yachts continue to dominate in comparison to other types of boats. This consistent trend suggests that Motor Yachts are a highly sought-after category.

One can infer that Motor Yachts are typically chosen for leisurely activities with family and friends, given their substantial portion of the views. In contrast, Sport Boats, with their 26% share, seem to be preferred by individuals who have a passion for water sports and activities, catering to a different set of preferences and interests.


3.Boat Price

When considering the overall data, it becomes apparent that the price of a boat does not necessarily correlate with the level of attention it garners from viewers. Surprisingly, viewers tend to concentrate their attention on boats in the lower price range, particularly those below 150,000 Euros, and even more prominently on boats priced around 50,000 Euros.

Interestingly, while boat types priced over 1 million Euros do receive some attention, their average view rates fall somewhere in between the boats priced from 150,000 to 1 million Euros. It's possible that customers are more inquisitive about these high-end luxury boats rather than being genuinely committed to purchasing them. This insight sheds light on the viewer's behavior and preferences, indicating a strong emphasis on affordability and value within the boat market.


4.Material

GRP (Glass Reinforced Plastic) as a boat material is currently the dominant choice in the market, accounting for over 70% of all boats. This indicates a significant preference for GRP among boat manufacturers and owners.

Notably, even some high-end super boats with prices exceeding 1 million Euros opt for GRP as their core material. This choice can be attributed to the inherent advantages of GRP, such as its lightweight and robust properties. Additionally, GRP materials make it more convenient for boat owners to perform repairs when necessary.

The widespread adoption of GRP in the market underscores its favorable qualities, which contribute to its popularity among both boat manufacturers and owners. Its strength, durability, and repair-friendliness make it a compelling choice in the boat construction industry.


5.Condition and Engine

Condition:

  1. The majority of boats listed on the website are in a used condition. This indicates a strong presence of pre-owned boats in the market.
  2. Interestingly, new condition boats also attract the attention of consumers. Notably, there isn't a significant difference in the average number of views between the three types of boat conditions.
  3. Used boats, however, seem to have a slight advantage in terms of attracting viewers, likely due to their competitive pricing compared to new boats.

Engine

  1. In the realm of boat engines, both diesel and unleaded engines are the most popular types. These engine options hold the highest market share, reflecting the preference of boat owners for these fuel options in their vessels.


6.Location

The top locations for boat preferences are Switzerland, Germany, and Italy. It appears that people in these countries tend to favor boats priced under $150,000. This preference might be attributed to the presence of numerous lakes within these countries, which provide ideal settings for boating enthusiasts to sail their boats and relish the picturesque scenery. The combination of affordable boats and beautiful lake landscapes seems to make boating a popular pastime among the residents of Switzerland, Germany, and Italy.


7.Conclusion & Recommendation

In the past week, Nearly New Nautical Website experienced significant activity:

  1. The website garnered 1.4 million views and featured approximately 10,000 boats for sale.
  2. The top three boat types, in terms of views, are Motor Yachts, Sport Boats, and Cabin Boats.
  3. Interestingly, higher-priced boats did not attract as many viewers as their more affordable counterparts.
  4. The most popular boat material on the website is GRP (Glass Reinforced Plastic).
  5. Boats with Diesel and Unleaded Engines collectively make up over 98% of the total listings.
  6. European countries, with Switzerland leading the way, have the highest number of boats listed on the website.

🚩Recommendations for Nearly New Nautical Website:

  1. Consider designing special newsletters or sections tailored to top countries like Switzerland, Germany, and Italy. These sections could focus on the unique landscapes, lakes, rivers, and beaches in these regions to better engage users.
  2. Offer insights and recommendations on top boat manufacturers, potentially featuring interviews with their management teams to build trust and interest among boat buyers.
  3. Enhance the sales section of the newsletter with valuable insights for boat owners, including information on boat types, pricing, and materials.
  4. Explore the possibility of expanding the market to North America to reach a broader audience of boat enthusiasts.